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The author, shown with her family, was diagnosed with breast cancer in October of 2025. Courtesy of the author I was diagnosed with breast cancer a year ago, and with Breast Cancer Awareness Month underway, I have a confession that feels almost sacrilegious: I hate breast cancer culture . I hate the "fighter" and "warrior" labels I didn't ask for, and I especially hate the over-the-top pink branding that I see so much.
I didn't ask to join this club. I didn't want to lose my hair to chemo or have my breasts amputated . I didn't choose to worry about whether my kids and relatives might also develop this horrible disease.
And I hate pink; I always have. I'm grateful for my treatment and that I've weathered it all relatively well. I just feel pissed that this was my lot in life.
As I reach the anniversary of the day my "before" split into the "after," I don't know what I'm supposed to call myself now. "Fighter" doesn't feel right. "Warrior" definitely doesn't, and "survivor" is complicated.
The author said she doesn't like the "warrior" or "fighter" labels often given to those being treated for breast cancer. Courtesy of Kate Loweth. I didn't choose to fight cancer I understand that people mean well when they call someone a fighter.
They want to acknowledge what she's enduring and remind her she's strong. Pink ribbons and awareness campaigns can raise money and encourage screenings, and those are all wonderful things. But in the rush to turn cancer into a story about courage and hope, there's little room for the less inspirational feelings: anger, resentment, exhaustion, and fear.
I didn't fight cancer in the way people seem to imagine. I showed up for appointments, followed my doctors' recommendations, and endured treatment because I wanted to live. I didn't have some extraordinary reserve of bravery.
I didn't get to opt out. What was the alternative? The author, shown with her daughter while getting treatment, said she would happily trade every bit of perspective she has gained for the life she had before her diagnosis.
Courtesy of Kate Loweth. I didn't earn a special title by going through chemotherapy. I was a person with a disease who wanted to get better.
Sometimes I was scared. Many days, I was exhausted. Sometimes I was just trying to get through the day.
I'm over the pinkwashing of breast cancer And the pink. Everywhere, pink. Pink products, pink merchandise, pink marketing campaigns.
Sometimes the branding feels like a cheerful coat of paint over a genuinely terrifying experience. Cancer isn't cute. Losing your breasts isn't a lifestyle rebrand or a "free boob-job." Buying a pink water bottle doesn't necessarily make anyone feel less alone in a hospital room.
I don't begrudge anyone who finds comfort in a pink ribbon or a community of fellow patients . My problem is with the expectation that breast cancer should come packaged with a neat, uplifting message. What if I don't want to embrace this experience?
What if I don't feel grateful for the lessons it taught me? I'd happily trade every bit of perspective I've gained for the life I had before my diagnosis. Finishing treatment doesn't mean everything's over There's no clear finish line.
Treatment ends, and everyone wants to celebrate that you've made it through. You want to celebrate, too. But you're also left processing what happened to your body, what you've lost, and what the future might hold.
As much as I try to go back to my "before" life, I'm constantly holding my breath, waiting for the other shoe to potentially drop. Before cancer, I didn't spend much time thinking about my identity . I was busy being a mom, wife, sister, daughter, and working woman.
Now, I'm still figuring out how much space cancer deserves in my life. I don't want every conversation to be about my health. I don't want people to expect me to inspire them simply because something terrible happened to me.
I'm grateful to be here, but I'm still angry I'm grateful for my doctors, the people who showed up for me, and the advances in medicine that gave me treatment options. I'm grateful that I've come through this in relatively good shape. But I can appreciate the care I've received and still be furious that I needed it.
As I reach this anniversary, I don't need a label to make my experience meaningful. I don't need to turn cancer into a lesson or find a silver lining in every awful moment. I don't need to be inspirational.
If you want to support someone with breast cancer, you don't have to call her a fighter. Acknowledge that what she's going through is hard. Offer an ear or, better yet, a DoorDash gift card.
Let her feel however she feels. As for me, I'll mark this anniversary with gratitude, anger, uncertainty, and the knowledge that I'm still here. That's enough.
This article is not a substitute for professional medical advice, diagnosis, or treatment. Always consult your qualified physician or healthcare provider. Read next Business Insider tells the innovative stories you want to know Business Insider tells the innovative stories you want to know Business Insider tells the innovative stories you want to know Business Insider tells the innovative stories you want to know Essay Cancer
Source: Business Insider
